The Team Behind What Does Not

We are a women-led tribe, founded and guided by multicultural, 3rd culture kids who’ve always seen the human behind the labels. When you defy all categories yourself and grow up surrounded by others like you, you can’t help having a human-centred lens on life.

As a core team fully aligned on the mission to create a global culture of connection and collaboration, we bring together people from all walks of life: creatives, generalists, artists, dreamers, hustlers, freelancers, nomads, talented mavericks and bohemians – and all those who don’t conform to normalcy, but come with buckets of life experience.

The CoRe TeAM

Christine Charitonos

What Does Not founder, Christine Charitonos, a woman with curly hair holding a microphone, performing on stage in front of a seated audience in a dimly lit venue. 
FouNdeR & CReaTiVe diRecToR

Greek Cypriot, born and raised in New York. Londoner since 2008 via Athens, Greece. Fixer, story collector, and entrepreneur with depression using altruism, true stories, and human connection as a coping strategy. Professional Swiss army knife, and neurodivergent consultant with over two decades of experience in hospitality & creative industries. Specialist in culture change, operations, creative direction & workforce development. On a journey to leave a legacy and throw open doors for others to find purpose, meaning, and opportunity.

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Tamara Mikaberidze

What Does Not head of people and projects, Tamara Mikaberidze, a woman smiling with a black top and a pendant necklace, in a dimly lit setting, likely at a social event or bar, with a blurred background featuring another woman and colorful lights. 
PeoPle & PRojecTs

Georgian, and effectively Greek, Londoner for past 18 years, and events & hospitality veteran. Tam earned her heavyweight chops creating memorable experiences over 12 years in the film industry, doing everything from conferences to red carpet affairs. Also the most personable human ever, and, informally, WDN's head of community. Loves sunflower seeds and the color red.

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Mary valiakas

What Does Not head of partnerships and content, Mary Valiakas, a woman with curly hair holding a smartphone and speaking into a microphone at a RAW uncensored storytelling night. 
PaRTNeRsHips & CoNTeNT

Greek Hawaiian, die-hard Athenian, and UK-based for 20+ years via 'Bawston', USA. Brand consultant, writer, social innovator, music curator and queen of vibes. Worked with most brands under the sun on everything from digital transformation, and product launches, to campaigns & brand development. Believer in evolution through story. Fighting humdrummery & apathy with language. Cat whisperer and tree lady. Host of RAW and POV.

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READ THE WDN MANIFESTO

What Does Not’s human connection manifesto outlines why the brand exists based on where we see the world heading – and how we want to influence that. Human connection is the invisible glue that holds the world together. And we’re on a mission to remind everyone of that fact.

Read the manifesto
Art from the pop-up makers' market at a RAW uncensored storytelling night. Colorful pop art style poster of a person playing a guitar, wearing sunglasses, with buildings and starry effects in the background, hung on a white brick wall

WE WORK WITH AN EXTENDED FAMILY OF CREATIVES – FROM MUSICIANS & ARTISTS TO DESIGNERS & WRITERS. ALL EXPRESSIONS AND SKILLSETS LIVE WITHIN THE WDN FAMILY

WANTeD: YOU

This is your chance to be part of a global collective where bright-burning, like-minded innovators can connect, collaborate, and be inspired.

You can use the community to showcase your work, brainstorm ideas, bring ideas to life. Or just make friends around the world to banish creation isolation.

Join wdn
  • People socializing at a lively gathering called RAW uncensored storytelling, with some standing, chatting, and holding drinks. The room has a dark ambiance with colored lighting and modern furniture.

    We apply design thinking to human connection. By combining behavioural insight, storytelling, community design and creative strategy, we help people connect more deeply – with one another, with organisations and the places they inhabit.

Let’s chat

We’re a friendly bunch, open to exploring ideas, collabs, or just having a chat.