What Does Not

"OUT OF LIFE'S SCHOOL OF WAR: WHAT DOES NOT KILL ME, MAKES ME STRONGER." – Friedrich Nietzsche

We’re a brand christened by life experience.

What Does Not waves the flag for genuine human connection. We knead together the most brilliant and marginalized minds to make noise with purpose – for brands and creators. Everyone craves to be seen, heard and reassured – so why not try to create a culture where that’s the norm?

WdN in a nutshell:

Where humans are culture 

& culture is humans

NOISE WITH PURPOSE.

Our goal? To give emerging creators opportunity when others won’t. And give brands the chance to drive culture, not just their bottom line.

How? Through genuine human connection, giving the term inclusivity the meaning it always intended to have. Word of mouth is at an all-time high.

Our gamble? That this social mixology and starter culture of talent can kickstart the social fermentation process needed for real change.

the unconventional power of multipotential minds  

EVENTS BUILD COMMUNITY. CONNECTION SHAPES CULTURE.

Our MO? IRL beats URL when it comes to human connection – the antidote to a polarized and disconnected society. So here’s how the WDN cookie crumbles:

We’re calling all like-minded life veterans and creative thinkers to build a society where connection, collaboration and inspiration happens without an agenda. 

We’d like to live in a world that’s less reliant on labels and snap judgments. And more reliant on truly seeing, hearing, and connecting with each other. 

A PEEK INTO THE WDNVERSE

While a culture of cancelling and extraction rages out there, in here, good humans are building a society where connection, collaboration and inspiration happens without an agenda.

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Our experiment is this: London is the city of niche. No matter your jam, you can find any type of belonging or tribe that you want – from kink to neon naked life drawing. What if we put down our laptops and phones, parked our roles as keyboard warriors, and cut across all the silos of society to give people true belonging?

Christine Charitonos

IF YOU’RE LOOKING FOR SOMEWHERE TO BELONG, THIS IS IT.

Think of WDN as an ecosystem rooted in difference, opportunity, and purpose. A garden where everyone, from the underdogs to the over-achievers, can grow.

If you’re looking to be understood, then you’ve come to the right place.

And if you’ve lived a million lives, join us and live a million more.