REWRITE OUTDATED NARRATIVES, CELEBRATE UNORTHODOX THINKING.
What if we threw out the overused question of “what do you do”? and replaced it with “what’s your story”?
Can the entirety of a person really be captured by the narrow confines of a job, and a moment in time? We think not.
We’d like to live in a world that’s less reliant on labels and snap judgments.
Instead, we’re interested in humanity, breaking convention, and supporting the unsupported.
THE PRESERVATION & EVOLUTION OF HUMANS AND CULTURE
The most interesting people simply can’t be pigeonholed – it’s ridiculous to think that they can.
Talent is a shapeshifter and genius can be hard to spot, if you’re not looking for it.
But game recognises game.
Unearthed greatness isn’t actually that hard to find, but when society is still hung up on status and clout, incredible people aren’t given a chance.
That needs to change.
Unconventional minds tend to work in unconventional ways.
And when toxic convention needs to be challenged, we harness the power of “atypical” and “abnormal” – to make the impossible, possible.
A radical view? Not to us.
Wouldn’t it be great if all those with stories to tell, skills to flaunt, and ideas to float, could link up with each other to offer genius and innovation to the world?
Hence… What Does Not.
Great opportunities can be hard to come by when you can’t call in favours, or be born to money and influence.
Some of the greatest minds go unnoticed because human assessment is still stuck in the dark ages – an endless circle of archaic thinking.
For us, it’s the quietest voices that often have the best things to say – people just have to become better listeners and take more chances on others.
And that’s what we’re about.
SO, WTF IS WDN?
Yeah, labels are lame, but if push comes to shove, here’s how we’d plant our flag: WDN is a multidisciplinary creative and cultural incubator.
We may be armed with an abundance of stories, skills, and ideas, but it’s not always easy to find purpose.
For years we’ve dreamt of a world where weirdness is considered wonderful, the unexpected is celebrated, and cookie-cutter creativity just doesn’t cut it.
And in an era where the art of listening has become such a valuable commodity, we could argue that if we started speaking as a collective, the world would start paying attention.
WDN exists to rewrite the rules and unleash a cultural revolution – aren’t we all hungry for change anyway?
THE HUMAN(S) BEHIND
WHAT DOES NOT…
Christine leads the charge, but WDN is not a one-woman show.
It’s fuelled by an extended family of creative industry grandmasters and visionaries with more than a few war stories under their belts.
THE WDN TRIBE
We are nothing without our community.
For us, being a Jack or Jane-of-all-trades is a badge of honour.
So, we’re collecting the most awesome creatures on the scene, regardless of location or background.
Because there’s nothing like the power of a diverse collective to drive change.