While memes and movie franchises turn humans into content zombies, WDN exists to shake humans and brands out of stupor and stagnation – to shape the beast called culture.
In a world where identity politics and cancel culture pit people against each other, finding common ground with people we thought we had nothing in common with is a revolutionary act.
Our premise: what if everything we did – every idea, every habit, every behavior made space for humans and brands to shift global culture out of self destruct mode?
What Does Not is a culture agency and creative incubator; combining the functions of an events company, prep school, community, and creative agency.
It is an ecosystem of ecosystems for living a life with purpose, with genuine human connection at its core.
We harness the power of humans to rewrite outdated narratives, and celebrate unorthodox thinking.
We believe that cutting across all the silos and layers of society is the way to light the creative spark that’s dormant in everyone – humans and brands.
We’re here to rewrite the rules and unleash a cultural revolution, human by human, using the power of connection.
What if the shift was as simple as learning to listen, relate, and create together from a place of inspiration – instead of obligation?
In the world we’re birthing, weirdness is considered wonderful, the unexpected is celebrated, and cookie-cutter creativity just doesn’t cut it.
Founded by Chief Troublemaker, Christine Charitonos – a lateral thinking, whisk(e)y drinker who hates bios and isn’t a fan of rules and restrictions.
She’s a hybrid creative, hustler, and multi-industry ninja – culture, and its importance, is her favorite topic of conversation.
Christine leads the charge, but WDN is not a one-woman show.
It’s fuelled by an extended family of creative industry grandmasters and visionaries with more than a few war stories under their belts.
We are nothing without our community.
For us, being a Jack or Jane-of-all-trades is a badge of honour.
So, we’re collecting the most awesome creatures on the scene, regardless of location or background.
Because there’s nothing like the power of a diverse collective to drive change.