SO, WHAT THE
IS WHAT DOES NOT?
F*CKWhat Does Not (WDN) is a ‘culture agency.’ And we’re in the business of belonging.
The world is worn out by the thinking that led us here. So we’re changing things up by bringing a culture consultancy, events company, and creative agency, all under one roof.
Our approach? Create, curate, and produce the experiences that shape how humans gather, create and celebrate. Our goal: to rewire society for connection and collaboration.
This WAy to eVolVe HuMANs & CulTuReWhile social media turns humans into content zombies, and generative AI fakes caring better than your ex, WDN is the last stand of the real and the authentic. A haven for humans and brands who want to shape the beast called culture.
In our world, the revolution is an evolution of human behavior and identity. So much sh*t has hit the fan, that humans need to collaborate at an unprecedented scale. That can’t happen if asleep at the wheel, busy escaping, or in keyboard or literal warrior mode. So we’re waving smelling salts under noses, bringing us home to ourselves, and helping everyone find common ground with those they thought they had nothing in common with.
It’s the main reason we tell stories through different formats and expressions: because as the African proverb goes, “until the lion learns to write, every story will glorify the hunter.”
Our premise: what if everything we did – every idea, habit, and behavior – allowed humans and brands to shift global culture out of self destruct mode?
Why we do what we do
We design experiences as community rituals. Regular gatherings of expression and belonging that encourage people to act based in the reality of what it means to be human, today. Why did we leave our jobs to do this? Because the world doesn’t need a revolution. It needs an evolution of human behavior and identity. And we know exactly how to do that.
Using our knowledge in consulting, business transformation, entertainment, hospitality, marketing, and creative industries, we create a person-by-person chain reaction of change. True community effortlessly evolves culture and rewrites outdated narratives in the process – for humans and for brands. Curious about the women behind the brand?
WE WoRK WiTh BRANds ThAT WANT To BE ThEiR BEsT sElVEs❋
A brand promise is still a promise.
BY DESIGNing human connection we create CULTURES PEOPLE WANT TO BELONG TO
AS EMPLOYEES and AS CUSTOMERS
Human connection is the invisible glue that holds the world, and business, together. Economists call it ‘social capital.’
To be rich in this elusive stuff means inspiring humans to be your greatest advocates and supporters, whether they work for you or not. We design connection itself so brands can be authentically human-centric, inside and out – and reap the benefits.
L to R: Christine, Tamara, and Mary
THE
BEHIND
WHAT DOES NOT
HuMANsFounded by Chief Troublemaker, Christine Charitonos – a lateral thinking, whisk(e)y drinker who hates bios and isn’t a fan of rules and restrictions.
She’s a hybrid creative, hustler, and multi-industry ninja – culture, and its importance, is her favorite topic of conversation.
The core WDN team is like a family. Christine is joined by her best friends, Tamara and Mary – each of them pros in their respective fields of entertainment, event curation and production, brand and CX strategy, and story-led behaviour change.
WDN is also fuelled by an extended family of creative industry grandmasters and visionaries with more than a few war stories under their belts.
THE What Does Not
TRiBEWe are nothing without our community
For us, being a Jack or Jane-of-all-trades is a badge of honour.
So, we’re collecting the most awesome creatures on the scene, regardless of location or background.
Because there’s nothing like the power of a diverse collective to drive change.