And what the F is a culture agency? It’s what you do and call yourself when the goal is a global culture of connection and collaboration.
That means shaping how humans gather, and celebrate – creating rituals and behaviors rooted in reality, not echo chambers or generative AI.
So we use our experience in entertainment, hospitality, and the creative industries to create a chain reaction of change through true community, evolving culture and rewriting outdated narratives in the process – for humans and for brands.
While social media turns humans into content zombies, and generative AI fakes caring better than your ex, WDN is the last stand of the real and the authentic. A haven for humans and brands who want to shape the beast called culture.
In our world, the revolution means finding common ground with people we thought we had nothing in common with.
Our premise: what if everything we did – every idea, habit, and behavior – allowed humans and brands to shift global culture out of self destruct mode?
We’re here to rewrite the rules and unleash a cultural revolution, human by human, using the power of connection.
What if the shift was as simple as learning to listen, relate, and create together from a place of inspiration – instead of obligation?
In the world we’re birthing humanity matters, weirdness is wonderful, and the unexpected is celebrated. For cookie-cutter thinking, and machine learning creativity, go elsewhere.
Founded by Chief Troublemaker, Christine Charitonos – a lateral thinking, whisk(e)y drinker who hates bios and isn’t a fan of rules and restrictions.
She’s a hybrid creative, hustler, and multi-industry ninja – culture, and its importance, is her favorite topic of conversation.
Christine leads the charge, but WDN is a three-woman show also featuring Tam and Mary (meet the team).
It’s also fuelled by an extended family of creative industry grandmasters and visionaries with more than a few war stories under their belts.
We are nothing without our community.
For us, being a Jack or Jane-of-all-trades is a badge of honour.
So, we’re collecting the most awesome creatures on the scene, regardless of location or background.
Because there’s nothing like the power of a diverse collective to drive change.
