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What Does Not

"OUT OF LIFE'S SCHOOL OF WAR: WHAT DOES NOT KILL ME, MAKES ME STRONGER." – Friedrich Nietzsche

We’re a brand christened by life experience.

What Does Not waves the flag for genuine human connection. We knead together the most brilliant and marginalised minds to make noise with purpose – for brands and creators. Everyone craves to be seen, heard and reassured – so why not try to create a culture where that’s the norm?

WdN in a nutshell:

Human connection specialists for B2B & B2C
The world's first agency / promoter hybrid.
An experience and culture agency with a creative incubator and community at its core
From cultural programming to workplace culture - we work with brands on DEI & social responsibility
Supporters of emerging talent in every style of creative expression
Creative industry veterans with a conscience, on a mission to create real change

Where humans are culture & culture is humans

NOISE WITH PURPOSE.

See what happens when resilience goes mainstream. While everyone else rushes for answers, we take a beat to ask the right questions, so we can:

→ Push the boundaries of entertainment and experiences – for humans and brands

→ Tear down barriers to opportunity, and human connection

→ Weave DEI into the DNA of everything we do and how brands spend budget

→ Use culture as a driving force of change for corporates and consumers

A peak into the WdNverse

While culture wars rage out there, in here, good humans are building a society where connection, collaboration and inspiration happens without an agenda. Brands, this one’s for you too.

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EVENTS BUILD COMMUNITY. CONNECTION SHAPES CULTURE.

Our MO? IRL beats URL when it comes to human connection – the antidote to a polarized and disconnected society. So here’s how the WDN cookie crumbles:

Bring humans together, cut across silos, and tap into every niche
Curate immersive experiences that bring out commonalities, not differences
Inspire people to co-create, and brands to capture attention
Cultivate an ecosystem ready to generate culturally resonant campaigns and projects
Help brands be fluent in social nuance and cultural context – and move past purpose washing

the unconventional power of multipotential minds

We’re calling all like-minded life veterans and creative thinkers to build a society where connection, collaboration and inspiration happens without an agenda.

Art by @mooklovesyou

We’d like to live in a world that’s less reliant on labels and snap judgments. And more reliant on truly seeing, hearing, and connecting with each other.

Our experiment is this: London is the city of niche. No matter your jam, you can find any type of belonging or tribe that you want – from kink to neon naked life drawing. What if we put down our laptops and phones, parked our roles as keyboard warriors, and cut across all the silos of society to give people true belonging?

Christine Charitonos

Where a VIP is a Very Interesting Person

IF YOU’RE LOOKING FOR SOMEWHERE TO BELONG, THIS IS IT.

Think of WDN as an ecosystem rooted in difference, opportunity, and purpose. A garden where everyone, from the underdogs to the over-achievers, can grow.

If you’re looking to be understood, then you’ve come to the right place.

And if you’ve lived a million lives, join us and live a million more.