An incubator for the music stars of the future meets great night out

What Does Not NOISE is an emerging music showcase meets curated open jam bringing marginalised music culture back into the heart of London. In a city where rising costs and closure of venues has been pushing authentic music into the ends, we’re holding the door open for grassroots culture in Zone 1.

The NOISE takes our secret sauce for curation and vibes and applies it liberally to the nightlife and music scene. With What Does Not NOISE, we’re setting out to:

  • Tear down barriers to opportunity and give emerging music talent a platform to shine in front of the right people 
  • Keep grassroots music culture alive in Zone 1
  • Provide the music industry with a constant supply of incredible talent
  • Make sure Londoners don’t have to cut back on fun throughout the cost of living crisis, with a lot of party for your pound.
  • Expose event-goers to new sounds, and help them cultivate a mindset of curiosity and openness
What makes the NOISE unique?

Each NOISE invites music subcultures from across the city to take the stage in a curated lineup of emerging underground talent. We scour the scene of different genres to find the gems amid a sea of mediocrity, to bring you the noise you need to hear – at your doorstep, in the heart of London.

And because human connection is at the heart of What Does Not, we apply our social mixology approach to also curate the people in the room. A night at the NOISE means friendship, adventure, and opportunity are always within reach. Who said curing loneliness had to be boring? What Does Not NOISE is the latest in our program series to bring edge to forging genuine human connection – and support emerging creators while we’re at it. 

What to expect
NOISE showcases the best up-and-coming talent from across the city and partners with emerging music communities to bring the sounds of the underground to the heart of London – an area where gentrification has all but endangered authentic grassroots culture. Part industry night, part showcase, part community jam, What Does Not NOISE holds the door open for undiscovered talent and is a game changer for the music industry. At the same time, it’s the answer to the prayers of audiences tired of listening to big names become tribute bands of themselves.

NOISEs are a blend of talent showcase and curated open jam done in collaboration with members of underground communities. In this way, we dive deeper into their tribe and their sound. And can cast the talent net wider to bring an even deeper selection of future stars to a stage near you – while giving more deserving people access to opportunities. 

With so many elements to the curation, each NOISE truly is a moment in time that cannot be replicated.

Meet the NOISE 'Pay it Forward' ticketing initiative

Kindness can be a force to be reckoned with – and no one should go without during the cost of living crisis. This is why we’ve launched a ‘pay it forward’ initiative allowing those with more means to help those without – in the hopes that this random act of kindness kickstarts a ripple effect. That’s the idea behind paying it forward: if you’ve been lucky enough to be doing well, you can pass on the good luck to someone else. That can then catalyse a chain reaction of kindness and good fortune.

We believe joy and fun are a key part of creating resilient communities and sustaining our appetite for change in tough times. So we hope you’ll chip in if you’re in a position to. For more info on the Pay-It-Forward scheme, click here.

If you’re someone who’s struggling and could benefit from some fun, contact the team at

Wanna perform at the next WDN NOISE?

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